I want to finish on a positive note but it’s not easy. I think that we can be optimistic about the future of rights control, if not about making any money from it. Technology is making it easier to find images on the web and in print. Military technology filters down. The computer algorithms designed to show up a Scud in the desert can be retuned to show up your image in a mess of other pictures. The beauty of these systems is that they do not depend on hidden watermarks or on your details being left untampered within the file info. It’s the actual image that is picked up. Even if it’s cropped or rotated or manipulated.

Copyright checklist

Assert your rights and ownership on every photograph

Use Google images to find jpg files

Use Google to find other search engines

Check the related sites with Google maps

Concentrate on your specialist subjects

Use the Wayback Machine

Find WHO IS behind the site with “whois”

Search the text inside books with Amazon

Join EPUK and get help from over 700 other editorial photographers

Companies like PicScout offer this as a commercial service although their terms of business aim at large libraries and make them too expensive for us. No doubt the technology will become more widely available and perhaps offer us a system that could crawl the web on our behalf, reporting back when it finds one of our images. Polar Rose are making face recognition technology available on the web. Show it a face, it’ll remember it and point out matches when it finds them.

Our best weapon, Google, may prove to be a two edged sword. Last year they bought a little known company called Neven Vision who are specialists in image recognition. Imagine the power of Google’s search and database storage combined with fast, accurate image recognition. Just like with text, if it’s on the web Google gives it to you in a fraction of a second. If you are tracking your own work it will instantly find your picture. If you are a buyer it will find the pictures you need and it will find others like your picture so you can haggle with the sellers.

I can see nothing to stop Google becoming the new super agency, gobbling up everything from Getty on down – and you won’t even need to submit your work to have it included. That’s a scary prospect, we’ve already seen how rapidly rates drop when the supply increases, Google could make just about every image there is available and could still make a good profit licencing them at a quid a pop. That’s the end of professional stock, it would instantly move every collection into microstock.
We’re certainly in for a very bumpy ride. The ground is moving under our feet but editorial photography is still a great job and with care and mutual support I believe we can continue to make a good living.

We may still be running our own personal supermarket with no doors and an honesty box instead of a till but at least we can make sure our security guards are frisking the customers. Good hunting.

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