Global image and text provider the Press Association has gone back to its roots by sending its content via wires as opposed to satellite reports the PressGazette.

Since 1990 the organisation has been uploading information to its clients via satellites orbiting the earth, but this has always been susceptible to weather problems and could be comparatively slow because of bandwidth limitations.

However recent changes in technology have meant that terrestrial digital networks, connected by wires can now provide quicker delivery without being affected by the elements.

“The new digital distribution network is faster than ever before”, says Tony Watson, editor -in-chief “With such a high volume of content now being sent on the wire it was vital we took advantage of the best technology to deliver our customers the highest levels of service and to support our future development.”

PA was founded in 1868 by a consortium of provincial newspaper proprietors as a co-operative in order to supply news items from across the country to its members. it coined the term ‘newswires’ to describe its method of transmitting information via a nationalised network of telegraphic stations in the UK.