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Final exposure for Polaroid

Polaroid, the US company that introduced instant photography 60 years ago, is to stop making film reports the Financial Times.

The company says it plans to shut four factories and concentrate it’s efforts on producing electrical goods.

Polaroid film reached peak popularity during the 1960s and 1970s. and also became a medium of choice for artists such as Ansel Adams, David Hockney and Robert Rauschenberg.

But the advent of digital technology meant falling sales for film manufacturers.

In 2005 Polaroid was sold to a private investment group and shortly afterward began retreating from the photography market.

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