Photo-artist Richard Prince has set a new record for the most expensive photo sold at an auction, when a print of his went at Sotheby’s in New York for $3,401,000 reports PDN.
The record-breaking image is from Prince’s cowboy series in which he photographed sections of Marlboro cigarette ads and enlarged the photos to an enormous size.
The photo sold at Sotheby’s measures 100 by 66 inches and was one of an edition of two .
Prince’s works have been a source of controversy, with some saying that his technique uses other photographers’ work without giving acknowledgement.
The previous record was $3.34 million for an Andreas Gursky print sold in February 2007.