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'Sporno' not Porno for Corbis

Struggling to find the right keyword to justify that beach volleyball match that you shot ‘just for stock’ on holiday last year?

Or perhaps you’re lacking the adjective to describe the wedding pics you did of that lovely couple from London whose friends have just bought up your village for holiday homes?

If so then look no further than Corbis who have taken time off from their campaign to own the rights of everything for ever to release a lexicon of ‘Creative Keywords’ for the 21st Century reports PDN.

Kournikova at centre court Wimbledon? – Dont think sports photography think ‘Sporno’ – Sports + pornography; erotic images of athletes. Sexy, sweaty, muscular and toned. Guaranteed front page of the Daily Telegraph.

Read the Guardian, recycle your Chilean chardonnay wine bottles, and like a walk in the country? then maybe you enjoy a ‘LOHAS’ — A Lifestyle of Health and Sustainability. A market segment that values health, the environment, personal growth, and social justice’.

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