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Websites: Your Most Important Tool

US-based creative marketing consultant Leslie Burns-Dell’Acqua has released a second of her Keynote audio-visual presentations for photographer

US-based creative marketing consultant Leslie Burns-Dell’Acqua has released a second of her Keynote audio-visual presentations for photographers.

In “Websites: Your Most Important Tool”, Burns-Dell’Acqua stresses the importance of websites as part of a marketing strategy as art directors and picture editors use the web to find new photographers instead of calling in portfolios.

The presentation covers the whole range of website issues, including navigation, design, the importance of regular updates, and why the website back-end is just as important as the front-end.

“Websites: Your Most Important Tool” is available for download for US$45 – or £23 in real money – from Leslie Burns-Dell’Acqua’s website.

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